I just co-created and produced a launch party for a fantastic new product called BLADE from a company out of Austin, Texas named Sabertec. BLADE attaches to your tailpipe and reduces emissions of greenhouse gasses and air pollution, and it improves fuel economy to potentially save hundreds of dollars per year on gas. According to the company founder Bill O'brien, the fuel efficiency increase was a complete surprise benefit of the technology. They set out to capture harmful particulates with the BLADE and it actually makes the engine perform at a more efficient rate, thus improving fuel economy. I could see as much as a 34% fuel efficiency improvement on my 4-cylinder Prius--I just got one on the car so we'll see how it goes! Most importantly though, a $200 up-front investment that helps reduce emissions seems like a no-brainer (major distribution outlets for BLADE will be forthcoming). A recent German study convincingly shows that auto-emissions cause significantly higher rates of asthma, skin rashes and allergies in children.
The invite only party to create awareness about BLADE was a great success. 400 people showed up in what proved to be a very cool and eco-savvy crowd. The Crystal Method played for an hour and a half dipping way into the library with my fave of the night "Love is a Battlefield" by Pat Benatar. We served organic wines from Organic Vintners and Parducci, organic chocolate from Theo and lovely hors d'oeuvres from the always amazing M Cafe de Chaya. Art was provided by Timothy Williams and Jennifer Hart Biagiotti. More pix can be found here.
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